If they don't see your video in the first few results in their search results, chances are they might not even click on one of the other results because it doesn't look relevant enough for what they were searching for. When people search for a specific topic or keyword on Google or YouTube, you want them to be able to find your video about that topic. If you want to get more views, subscribers, and traffic to your website, SEO can help you do it. SEO is an important part of marketing your videos. These are some reasons why video creators should consider adding closed caption files to their content: While subtitles are mostly utilized for internationally produced content aimed at a global audience, closed captions are available to help viewers with hearing impairments or those who are unable to access audio while watching videos.īenefits of Using Closed Captions in Your VideosĬlosed captioning comes with multiple benefits for the video content, such as increased accessibility, improved SEO or even higher reach. In this case, you will use and edit subtitles for your video. Let’s say that you have recorded something in English and you want it to be easily understandable for a Spanish-speaking person. Subtitles represent, in fact, the translation of the sound of the video file. Closed captions are often displayed at the bottom of a video, but can also appear above or below it, depending on how your device is oriented. Whenever you see closed captions, they are located in the same place on the screen as subtitles. The primary distinction between subtitles and closed captioning is their purpose rather than their format. In fact, the Television Decoder Circuitry Act of 1990 requires that all televisions manufactured in the United States since 1993 include a built-in caption decoder if their picture tubes are larger than 13 inches.Ĭlosed captions and subtitles are oftentimes used interchangeably, but, in fact, they have different meanings. The use of closed captioning has grown over recent years as more public attention has been brought upon it by advocates such as actors Marlee Matlin and Julia Louis-Dreyfus (who both happen to be hard of hearing). Captions, for example, can be read when audio is unavailable or when the viewers find themselves in noisy environments. Closed captioning was created as a tool of video accessibility, to help the deaf and hard-of-hearing, but it can be used in a variety of scenarios. Let’s dig deeper into closed captioning!Ĭlosed captions are a text-based representation of the spoken part of a video. If you want to find out more about the benefits of adding closed captioning to video materials, and you are looking for a quick way to turn spoken words into text, this material is for you. Not only do closed captions help people who are hard of hearing consume your content, but they also increase your audience reach and provide more data for your marketing team.ĭid you know that 85% of Facebook videos are watched without sound? That's why it's important that you caption your videos if you want people to follow along. If you've ever watched a video on YouTube and noticed that it had closed captions, then you know how beneficial they can be.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |